New look. New site. Still none of the bank.

Does marketing things at NOW Finance

At NOW Finance, we’ve never been afraid of change. In fact, adapting to change has been part of our DNA since we launched in 2013.

We were the first to introduce guaranteed upfront interest rates – giving customers a new level of confidence when applying, knowing that their rate wouldn’t shift around.

We became the first and only personal loans lender in Australia to charge no fees (ever) – because customers shouldn’t be flogged with extra unexpected costs.

And last year, we changed up our attitude by cutting the ‘bankery’ – and leaving those things behind to…well, the banks.

Introducing a new look NOW Finance

Our new attitude needed a look to match. One that captures our history of daring to be different. And we needed to evolve our digital tools to match the changing digital needs of our customers.

Working with digital experience specialists, BJM Digital, we’ve rebuilt our website and introduced new elements to our creative arsenal that tells our story and focuses on what’s important to our customers: no-fuss, fee-free personal loans to power their dreams.

“No fees and none of the bank – our purpose – these are more than words to us. They represent our passion for offering simple and transparent lending solutions and enabling people to improve their lives and reach their goals. I’m really pleased that our new website clearly reflects that purpose.”

David Norman, Chief Operating Officer


Still none of the bank

With all that said, some things never change. Like our commitment to simple personal loans. Our dedicated service. Charging absolutely no fees. And doing it all with none of the bank. 

Although we’ve had a glow-up, it’s still the same us.

Welcome to the new NOW Finance website. Take a look around and give us any thoughts – we’d love to hear them.


Disclaimer:  This article contains general comments and recommendations only. This article has been prepared without taking account of your objectives, financial situation or needs. Before taking any action you should consider the appropriateness of the comments made in the article, having regard to your objectives, financial situation and needs. If this article relates to the acquisition, or possible acquisition, of a particular credit product you should obtain and consider the relevant disclosure documents before applying for the product. The information in this article is considered to be true and correct at the date of publication, changes in circumstances after the time of publication may affect the accuracy of the information.

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